Your sales practices should be defined by data, not intuition. We have collected 25 sales statistics that can help you improve your sales processes and drive results.
Whether you’re an SDR, an account executive, or a sales manager, a deeper understanding of sales trends and consumer behavior can give you a needed edge in a competitive sales environment.
Cold calling statistics
- It takes an average of eight calls to reach a prospect (Crunchbase)
- By making a few more call attempts, sales reps can boost conversion rates by up to 70% (CallHippo)
- Only 2% of cold calls result in an appointment (Zippia)
- A sales rep makes an average of 33 calls per day (Zippia)
- 92% of all customer interactions happen on the phone (Salesforce)
Follow-up statistics
80% of sales require 5 follow-up calls after the meeting (Brevet)
44% of sales reps give up after 1 follow-up call (Brevet)
- A lead contacted within the first hour is 7x more likely to be qualified (HBR)
- The lead response rate drops 8x times after the first hour (CallHippo)
- 90% of leads go inactive after 30 days (Ricochet360)
Email statistics
- Only 23% of sales emails are opened (Gartner)
- 33% of people open emails based on the subject line (SuperOffice)
- Email marketing has 2x higher return than cold calling (HubSpot)
- Personalized emails improve click-through rates by 14% and conversion rates by 10% (Aberdeen Group)
- 47% of all email opens happen on a mobile device (Ricochet360)
Social media statistics
- 56% of sales professionals use social media to find new prospects (HubSpot)
- 78% of salespeople that use social media outsell their peers that don’t (Sprout Social)
- Sales reps who use social selling are 51% more likely to achieve sales quota (OptinMonster)
- Using social selling tools can increase your average deal size by 35% (LinkedIn)
- 31% of B2B professionals said that social selling allowed them to build deeper relationships with their clients (SuperOffice)
Sales technology statistics
- The CRM Market is set to grow at a CAGR of 13.9% from 2023. At this growth rate, the revenue is forecasted to reach $163.16 billion by 2030 (DemandSage)
- CRM software can boost sales by 29%, productivity by 34%, and forecast accuracy by 42% (Tech.co)
- 24% more sales pros meet their annual quotas when they have mobile access to a CRM (Aberdeen Group)
- 22% of sales leaders say leveraging their CRM to its fullest potential is one of their top goals (HubSpot)
- 77% of sales professionals say their sales organization plans to invest more or significantly more in sales intelligence tools (LinkedIn)
FreeAgent CRM can help you implement, improve, and execute your sales strategy
FreeAgent CRM is designed for today’s world of work and our robust toolset is ideally suited to supporting the varied work processes of modern businesses. FreeAgent is:
- Easy to use: FreeAgent works like you expect modern apps to work, providing a user experience that feels fresh and familiar. Teams love working in FreeAgent, leading to high adoption and greater ROI.
- User-configurable: FreeAgent can be configured by you to work the way you do. This means you don’t need outside support to add a form field, adjust a CRM automated workflow, or try out a new process.
- Customizable: With FreeAgent, apps, forms, and configurations are all completely customizable, allowing you to capture and connect your data in any way you like.
To see FreeAgent in action, get a demo, and discover for yourself how FreeAgent can help you have workdays full of impact.
